Branding Strategy & Product Configuration.
We are a brand consultancy agency specialized in the consumer lifestyle and venture research segment.
With a team of analysts, strategists, writers and designers passionate about building the next wave of modern brands, we keep an open and agile structure while demanding depth and quality in all our work.
Company
We are defined by our passion for brand building, culture and sustainability. Our multidisciplinary team specialized in Branding goes beyond the visual and tangible factor of a brand.
With equal parts consumer and business insights, we work with companies to maximize value through creation of a better shared future. We pride ourselves on our ability to merge design thinking with a commercial sharpness, working 100% for our clients and their best interests
Our Story & Mission
Brnd Consulting began operations back in 2013 in the city of Maracaibo, Venezuela. From the beginning, we’ve been dedicated to developing better spaces, experiences and formulating profitable and prosperous business models for our clients.
Today our main goal is to develop better and safer business models for our clients while creating Better Brands® for consumers around the globe.
We generate new experiences based on the discipline of effective branding strategies.
To create a brand, we analyze all the market information and thus achieve the greatest possible impact with each business model and its specific audience.
We don’t believe in patterns or repetitions when developing a new project.
Services
We focus on the most important muscle, which is financial and so we generate more effective communications, personality and graphic concepts. We work with updated data that allows us to adopt a present and real vision of the market, aiming to generate projects that transcend and last over time.
- Content strategy.
- Naming & validation.
- Brand manifest.
- Brand architecture.
- Graphic identity.
- Brand identity systems.
headquarters
other locations
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Av. 21 entre calle 67 y 68Maracaibo 4001Venezuela
Focus
Portfolio
Design Group Worldwide, Concres, Strive Baseball Academy, Doginni, MAT Latinamerica, Synergies, Workinn, DRR Advisors.
DIEZ / Branding
BRND Consulting Better Brands worked with Diez, an active fitness club, to develop a brand identity that would speak to the lifestyle of their prospective customers. BRND Consulting Better Brands delivered a brand package that perfectly aligned with the Diez audience.
Doginni / Branding
Doginni is a dogsitting marketplace and website that wanted to speak to the fun-loving and affectionate love they have for dogs. BRND Consulting Better Brands created a clever icon (featuring a dog positioned in the shape of the letter 'D') as well as other brand materials to help them stand out.
Wellmasters / Branding
Wellmasters is a wellness company that needed branding design, taglines, and an overall brand identity they and their customers could be proud of. BRND Consulting Better Brands created their "Your Wellness, Our Mission" slogan as well as other vital brand identity materials.
Plinius / Branding & Packaging
Craft Beer
Buenos aires - Argentina.
DRR Advisors / Branding & Website.
Cultural Diversity
Chicago - USA
Lifemax* / Branding
Get a case, just in case.
Chile.
Plinius / Branding & Packaging
Craft Beer
Buenos aires - Argentina.
Reviews
the project
Brand Overhaul for Bakery
"Brnd® Consulting was a very professional and committed team."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there
I'm the CEO of a bakery.
What challenges were you trying to address with Brnd® Consulting?
We were aiming to improve our brand identity.
What was the scope of their involvement?
Brnd® Consulting did a full rebranding for us — they changed our name, logo, and updated our design materials according to the updated theme. We kicked off our engagement with their team through a brainstorming session wherein they presented a project proposal highlighting their strategies, target reach, and visual designs.
Upon my approval, they proceeded with the brand overhaul. Brnd® Consulting's key rebranding tasks centered on renaming, packaging and uniform redesign, and positioning strategies.
What was the team composition?
We worked with four resources from their team, including two designers, a manager, and a copywriter.
How did you come to work with Brnd® Consulting?
Brnd® Consulting was referred to us by a client who had worked with them before and who was in the same industry as ours. I was impressed with how their project with him turned out, so I reached out to their team right away.
How much have you invested in them?
I spent about $12,000.
What is the status of this engagement?
The project ran from June–December 2020.
What evidence can you share that demonstrates the impact of the engagement?
We saw substantial improvement in our company's branding and acquired leads following Brnd® Consulting's rebranding efforts. Our sales also went up by 50%, since both our new and old clients received our renewed brand positively. We knew that their team's expertise produced revolutionary solutions that our clients approved of, and that was our main success metric.
How did Brnd® Consulting perform from a project management standpoint?
Brnd® Consulting was a very professional and committed team. We saw their willingness to help us improve our brand through their communicative nature and constant accommodation of our needs. Our final presentation ended up being longer than expected, but that was also because we were pleased to report every positive aspect of our partnership that resulted in a successful brand overhaul.
What did you find most impressive about them?
I was truly amazed by the brand name that they came up with. Brnd® Consulting made the most of the complete freedom I gave them and provided me with results that evidently increased my company's presence.
Are there any areas they could improve?
I would've preferred if the turnaround time was shorter, but their team delivered solutions within timelines, and the amount of time required for this kind of work is understandable.
Do you have any advice for potential customers?
Provide them with ample information about your needs and goals for the project. More importantly, trust Brnd® Consulting's team to give you profitable results and a great working experience.
the project
Branding & Graphic Design for Children's Clothing Company
‘‘They have everything in control.’’
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO and designer of a new clothing store for children.
What challenge were you trying to address with Brnd® Consulting • Better Brands?
We needed help with branding and graphic design for our business.
What was the scope of their involvement?
It was a collaborative process. They helped me with the name, logo, and isotype for my business. They also helped me with the branding materials such as tags and packaging. In addition to that, they had a second area where they helped me with the patterns of the fabric.
What is the team composition?
We worked with only three people from their team.
How did you come to work with Brnd® Consulting • Better Brands?
We saw their work, and we liked what they did.
How much have you invested with them?
We spent $12,000 with them.
What is the status of this engagement?
We worked with them from May–September 2020.
What evidence can you share that demonstrates the impact of the engagement?
We’re happy with the results. We don’t have any metrics yet because we haven’t launched yet, but I can say that they provided cool ideas.
How did Brnd® Consulting • Better Brands perform from a project management standpoint?
They were great. They answered us and were available to reach out any time of the day.
What did you find most impressive about them?
They have everything in control. They’re also efficient and creative.
Are there any areas they could improve?
I don’t think there’s anything they can improve on.
Any advice for potential customers?
Be clear from the beginning, and don’t be afraid to communicate something that you don’t like. They’ll take your propositions into account and get them done.
the project
Branding & Design Services for Entrepreneur
"Their commitment to creating something different and yet stunning was impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am an entrepreneur looking to create a solution to disposable waste in the electronic industry by creating a new line of compostable phone cases, apple watch bands and airpod cases.
For what projects/services did your company hire Brnd® Consulting • Better Brands, and what were your goals?
Analyzing the environment and specific target to set up and optimize the products and the business model.
Branding - Naming - Communicational Development - Graphic Development - Packaging
How did you select this vendor?
After reviewing some of their previous proyects and listening to his proposal.
Describe the scope of their work in detail, including any steps and the final deliverables.
First, we had a meeting where I explained my vision of the project. They understood the essence of the idea, and developed the branding based on it.
How many people from the vendor's team worked with you, and what were their positions?
I mainly worked with the project manager, Guss.
Can you share any outcomes from the project that demonstrate progress or success?
The brand has been register to be used to launch the company's image.
Describe their project management style, including communication tools and timeliness.
We had weekly meeting to discuss progress and schedule next steps.
What did you find most impressive or unique about this company?
Their commitment to creating something different and yet stunning was impressive.
Are there any areas for improvement or something they could have done differently?
nothing that I can think of
the project
Rebranding & Messaging for House Remodeling Company
"They delivered exactly what we wanted."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the VP of a company that flips and remodels houses.
For what projects/services did your company hire Bc&B® / Brnd Consulting?
We hired them to help rebrand our company.
What were your goals for this project?
We wanted to take the company to another level.
How did you select this vendor?
A friend referred them.
Describe the scope of their work in detail.
Initially, my partner and I met with them to talk about our company and where we wanted to go. They helped us communicate our message in another way.
What was the team composition?
We spoke with two of their partners.
Can you share any outcomes from the project that demonstrate progress or success?
Everything was awesome. They delivered exactly what we wanted.
How effective was the workflow between your team and theirs?
Every week, they sent us information about the process.
What did you find most impressive about this company?
I was impressed with how they shared the message perfectly.
Are there any areas for improvement?
We have no complaints.
Showcasing ample professionalism and branding expertise, Brnd® Consulting's brand overhaul rewarded the client with a 50% sales increase and an evident boost in online leads and user exposure. The team swore by an efficient and communicative workflow, paving the way for a successful collaboration.