Digital Campaigns: Adwords, Facebook, Instagram
We create Digital Marketing campaigns oriented to generate conversions and sales. We are Google Partners with more than 6 years of experience in campaigns for e-commerce and different industries. Our core services include Google Adwords campaigns, Facebook Ads and related products such as website creation and mobile apps.
headquarters
other locations
Focus
Portfolio
Ford, Toyota, Peugeot, Citroen/DS
Investar, launched its digital platform with us
We developed a complete website taking into account the content and theme that the client asked us. We use personalized illustrations made by a local artist to facilitate access to information and we work on different landing pages so that people without investment knowledge can open an account and start trading.
With the website finished we launched Google Adwords, Facebook Ads and Youtube campaigns to reach potential investors who today are opening accounts thanks to the interactions in the digital marketing channels that Digital Consulting Group manages.
Citroen did it again.
During the month of July 2019 we obtained a quantity of sales thanks to digital campaigns that surpassed the current record. We were able to optimize the CTR of the campaigns by up to 8%, achieving 36% more conversions, which had a positive impact on sales. To achieve this task we optimized keywords, redefined target audiences for display campaigns and fine-tuned the topics of youtube ads.
Peugeot surpassed its digital sales record
After a period of 3 months of adaptation and market research, we were able to generate results from lowest to highest. Successful results are not always generated in a matter of weeks, with our client Nation for their Peugeuot brand we had to redefine the campaign several times to understand and be able to work with really interested people. It is essential to have a transparent process and a very active team in order to generate progressive optimizations that are in tune with the result that the client expects around their ROI. To do this we work with different tools but mainly supported by heat maps and Google Analytics to understand on which clicks we should make more effort to retain and then attack with remarketing.
Innovate: Faldani Tyres (Goodyear)
We work different campaigns for the client, both on Facebook and Adwords to achieve a minimum of 40 queries a day that would allow a positive ROI. We achieved this thanks to an optimization in all digital channels and with an innovative strategy which generated a semi-automatic channel of attention with a chat robot which was a game-changer for the strategy as it allowed not only generate more conversions but also lowered the response time to potential customers due to the self-qualification process that has incorporated the logic of the business.
More than a Performance agency
Many times our clients come to our agency with defined projects, clear specifications and a business model to start working on. However, they do not always have digital platforms that allow us to start working immediately. In these cases our agency has a work team that can quickly create websites, integrate business logic to platforms such as wordpress and start working on customer acquisition campaigns quickly without resigning design or a message focused on the potential client.
This is an example of the work done with Arturo and Pilar, they work with dedication in the food business and trusted our agency to carry out a digital platform that allows them to attract potential customers throughout Spain.
We have developed in a very short period of time a website like the one you can see, with a very careful aesthetics with a very nice mobile version and with the focus on converting visitors into potential customers.
Performance content makes the difference: 372 handcrafted beer
372 commissioned Digital Consulting Group to build a digital community on Facebook and Instagram that would enable it to win new customers for its local beer brand. The brand also began its own franchise of restaurants so it needed to generate new customers but also create a culture and affinity of existing customers to be able to loyalty and that the brand becomes notorious over time.
Our agency developed personalized content to enhance the brand generating great commitment and loyalty with customers but also attracting new consumers to the brand.
We developed for the brand an advertising campaign on Facebook Ads working both Facebook and instagram and to strengthen the brand at a level to generate Google Ads with the product display.
This resulted in a 70% increase in bookings and a 42% increase in beer purchases, which encouraged the client to generate ever more important investments trusting in the work of our agency.
Reviews
the project
Digital Marketing Campaign for Mobile Tech Retail Company
"We’re able to work very closely with them despite the pandemic and the issues that it poses."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there
I am a digital channels manager at a mobile tech retail company.
What challenges were you trying to address with Digital Consulting Group?
We were looking to grow our leads and extend the reach of our digital marketing campaigns.
What was the scope of their involvement?
Digital Consulting Group provides us with their digital marketing services. Our partnership started with the development of a brand awareness campaign to extend our reach to prospective clients. They focus on various digital channels such as Facebook and Google.
What was the team composition?
We work with 5–6 people from their team.
How did you come to work with Digital Consulting Group?
We reviewed several digital marketing agencies and we chose Digital Consulting Group because they had the best proposal.
How much have you invested in them?
We’ve spent about 75,000 ARS (approximately $740 USD).
What is the status of this engagement?
Our ongoing collaboration started in June 2021.
What evidence can you share that demonstrates the impact of the engagement?
The results of the campaigns they’ve developed have been excellent, so we’re always able to meet our goals. We’ve also grown the number of visits to our website, as well as the prospects and reach of our campaigns.
How did Digital Consulting Group perform from a project management standpoint?
We’re able to work very closely with them despite the pandemic and the issues that it poses. We like their detailed monthly reports and we typically communicate through Zoom and WhatsApp.
What did you find most impressive about them?
We’re very impressed with their creativity and innovative approach to digital marketing and design.
Are there any areas they could improve?
They could improve on their timing, but they’re still able to meet their deadlines so I can’t really complain.
the project
Lead Generation for BPO Company
"Their work helped us duplicate our natural conversion numbers."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there
I'm the general manager at a BPO and customer services company.
What challenges were you trying to address with Digital Consulting Group?
We do market research and build databases for different target markets using public information, and we wanted a partner that could help us gather information and leads.
What was the scope of their involvement?
Currently, DCG helps us find and gather digital data. We're working under a business model in which they make a profit out of every convertible lead they provide.
What was the team composition?
They assigned a specialist for the first definition stage, and we've also had a web designer, a project manager, and someone in charge of process optimization.
How did you come to work with Digital Consulting Group?
We’ve known them for a long time as we were part of the same business association.
How much have you invested in them?
We've spent around $1,000 with them so far.
What is the status of this engagement?
We started working on this project in May 2020, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We needed to increase our conversion rate, and since we started working with DCG, we scaled up from six to 12 sales per day, so their work helped us duplicate our natural conversion numbers.
How did Digital Consulting Group perform from a project management standpoint?
They invest in understanding the particularities and needs of our product.
What did you find most impressive about them?
They're very professional; during our first conversations about the project, they surprised us with a market study and suggested a working plan, which ended up being followed for the most part. In addition to that, their flexibility to partner with us to monetize is great.
Are there any areas they could improve?
We are in constant improvement, and there are certain investments that we haven’t been able to face yet.
the project
Digital Marketing for Investment Group Company
"We were happy with their service."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I work at an investment group with different business areas including real estate and trading.
What challenges were you trying to address with Digital Consulting Group?
We hired them to develop our marketing strategies, including digital marketing.
What was the scope of their involvement?
They developed our website and ran social media campaigns using Facebook, Instagram and Google.
What is the team composition?
I worked directly with around five people, but I believe they have a larger team on their end.
How did you come to work with Digital Consulting Group?
They were already working with the company when I joined.
What is the status of this engagement?
We started working on our current project in February 2019 and it is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
This project opened a new door for us. We can now reach the market from different channels that we didn’t have access to before.
How did Digital Consulting Group perform from a project management standpoint?
We work well together and are in constant communication.
What did you find most impressive about them?
They provided great personal support and they were open to explaining and teaching us during the process. We were happy with their service.
Are there any areas they could improve?
Sometimes we had some organization and communication setbacks, but some of that was also coming from our side.
the project
Digital Marketing for Car Sales Company
"Their work with us has always been flawless."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the marketing manager at a car sales company.
What challenges were you trying to address with Digital Consulting Group?
We hired them for our digital campaign. We wanted to increase our site’s traffic, display our brand, and increase our digital sales.
What was the scope of their involvement?
They ran a Google Ads campaign for our site.
What is the team composition?
We’ve worked directly with four people.
How did you come to work with Digital Consulting Group?
They were recommended to us by a marketing chamber. We met up with them and found them very professional and we really liked their style of work. They were open to working closely with us. We also chose them because they’re Google partners, which we consider important.
How much have you invested in them?
We’ve spent over 100,000 Argentine pesos (about $1,800 USD) per month.
What is the status of this engagement?
We started working with them in January 2019 and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They improved our website with the suggestions they made for these campaigns. We saw increases in our site traffic and our sales numbers.
How did Digital Consulting Group perform from a project management standpoint?
They are very fast and they know how to work professionally under pressure. We often make decisions that impact their work and they adapt well to any changes. That’s very beneficial to us.
What did you find most impressive about them?
They’re professional and empathetic. Their work with us has always been flawless.
Are there any areas they could improve?
The improvements we could make depend on external factors that are in neither their nor our control.
the project
Branding and Social Media Marketing for Political Party
"The results have been excellent."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a digital communications manager for a political party in Argentina.
What challenge were you trying to address with Digital Consulting Group?
We hired Digital Consulting Group to manage advertising campaigns to grow our reach as much as possible.
What was the scope of their involvement?
Digital Consulting Group created and manages advertising campaigns on YouTube, Google, Facebook, and Instagram. The campaigns are based entirely on Google and Facebook’s network.
What is the team composition?
Our team has about 4–5 people.
How did you come to work with Digital Consulting Group?
We attended a digital communications conference where their team gave a presentation. They were interested in meeting us. We realized that we had similar concepts on what digital communications should be and that they have advanced tools. In the end, we decided to work with them.
How much have you invested with them?
Since we’ve been working together for a long time and because exchange rates frequently change in the country, it should be more than 10 million Argentine pesos (approximately $180,000 USD).
What is the status of this engagement?
Our collaboration with Digital Consulting Group started in 2017.
What evidence can you share that demonstrates the impact of the engagement?
The results have been excellent. We used to manage campaigns ourselves, but since working with them, our investment has produced a lot more. Our ROI grew, and we reduced costs. I’m delighted with Digital Consulting Group and will continue working with them.
How did Digital Consulting Group perform from a project management standpoint?
Digital Consulting Group was interested in what we do, getting involved and proposing new ideas. Their team has never missed a deadline. They did an important job for me.
What did you find most impressive about them?
The performance of our investment improved. They also give great attention and interest to their clients.
Are there any areas they could improve?
Their expertise is more focused on numbers and performance. They could add more services to become a more integral agency. It would be great if they added designers and programmers to their team.