Punto Rojo

Please describe your company and your position there.

Hi, I'm Alejandra, head of Omnichannel production for the Bercomat Family in the Ecommerce area. The company has about 1000 employees. I supervise the digital area and relations with our suppliers.

For what projects/services did your company hire Punto Rojo?

We contacted Punto Rojo to position ourselves as a brand in the digital world. They walked us through the site launch and we continue to work together with our internal team on implementations

What were your goals for this project?

Our main objective was to be positioned in the first google search pages in the categories related to our area. Also the importance of traffic to our site and working on that.

How did you select Punto Rojo?

We were recommended for being the best SEO agency.

Describe the scope of their work in detail.

Punto Rojo provides us with deliverables of the implementations per month that we are going to develop. This is due to the analysis carried out to achieve the optimal SEO positioning results. In our case, it is to power the website as well as the Blog. it is a daily work of improvements and opportunities.

What was the team composition?

We directly work with the account executive and the SEO specialist. In turn, Punto Rojo has more areas such as editors for example. I do not know the structure of the agency but they are always providing a solution to our problems

Can you share any outcomes from the project that demonstrate progress or success?

Yes, Today our organic channel of the site in the second of more sales. Every time it is reaching the paid channel and it is excellent that that happens. The traffic of January-September 2020 vs the previous year grew by 218.35% and the conversion rate 194% Excellent. They understand the needs of the business and work for it. We managed to be a team between the agency and the company.

How effective was the workflow between your team and theirs?

We handle ourselves by mail, we have whatsapp contact with the account executive for any emergency. We also have our monthly reporting meetings. Every Friday we get a minute of the week and the progress made

What did you find most impressive about this company?

They are also organized and give us visibility to the progress that is being made.

Are there any areas for improvement?

Of course, there is always something to improve but we focus on the business objectives and priorities. We are very happy with the results

Please describe your company and your position there.

I am head of marketing for the Jumbo e-commerce channel. This is a chain of supermarkets and hypermarkets in Argentina.

For what projects/services did your company hire Punto Rojo?

The objective is to improve our organic positioning as well as Jumbo e-commerce sales, working with SEO implementations and restructuring the site.

What were your goals for this project?

Organize ourselves and generate sales on keywords related to Online Supermarket in Argentina and specific categories.

How did you select this vendor?

We carried out a tender process with 3 suppliers, but we opted for Punto Rojo not only because they were competitive against the rest, but also for the services offered since they are SEO specialists and the plan presented that includes training, technical and practical deliverables to carry out the proposed annual plan.

Describe the project in detail.

Kick off meetings were necessary to convey the needs of our business and establish the work strategy. In-house training was carried out with different teams and involved areas of the company (design, content, marketing and commercial).

We have continuous feedback regarding doubts and queries from our external development agency as well as clear guidelines for the implementation of weekly tasks that include changes to the site.

What was the team composition?

We have the follow-up and support of the client experience team permanently. Through this team, we channel doubts, queries and all the work that is done weekly.

In turn, in the opportunities that were given in-house training or talks, we also had the opportunity to have the intervention and participation of more team members.

Can you share any outcomes from the project that demonstrate progress or success?

We obtained in a short time a substantial improvement in the positioning of the main keywords related to our business core. 

In addition to the increase in specific metrics of impressions, clicks, sales, we've improved in positions within the first search results in google. The site code and content were also improved, adding greater value to the brand.

How effective was the workflow between your team and theirs?

We are very satisfied with the whole Punto Rojo team. They are always well prepared, they give us an immediate response and are extremely polite, attentive and punctual with the deliveries and reviews of the work.

In addition, we find they are a flexible group for coordinating meetings either in our offices or in their offices or via call. They are open and understand the needs, objectives, and dynamics of our company. We are more than satisfied and grateful to them!

What did you find most impressive about this company?

They are specialists in SEO, and they transmit that knowledge, allowing it to enrich the mutual work.

Are there any areas for improvement?

As a suggestion, it would be useful to have interactive reports that allow you to access and analyze the information.

Please describe your company and your position there.

I’m the SEO Manager at Experiencias Xcaret, a tourism agency that focuses on adventure- and nature park-based vacations in Mexico.

For what projects/services did your company hire Punto Rojo?

We wanted to improve our SEO strategy.

What were your goals for this project?

We wanted to rank in the top spot for certain searches related to our product offering. We also wanted to increase our website’s overall visibility.

How did you select this vendor?

The team was professional and had relevant experience with similar companies in our industry.

Describe the project in detail.

Punto Rojo manages the SEO campaign for our website’s Spanish language content. Their focus included archaeological tours.

What was the team composition?

Their eight-person team works with three people from our company.

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Organic traffic increased 10% and total visits rose 35% in a three-month period.

How did the Punto Rojo perform from a project management standpoint?

They are always there for us when we needed them; the team addresses all of our needs and requirements.

What impresses you about the Punto Rojo?

They are committed to our success and stay focused on our priority markets.

Are there any areas for improvement?

Everything has been excellent so far.

Please describe your company and your position there.

Donweb is a technology development company that provides comprehensive internet solutions to enhance businesses, companies, institutions, and individuals. We started our activities in the city of Rosario, Argentina, in March 2002, and quickly became the dominant Spanish-speaking company in our sector. We offer an innovative portfolio of online development products for all types of businesses and enterprises, as well as the technological backing and experience of a company endorsed as one of the world’s 25 fastest growing domain registrants. My current position is director of operations, but at the time of this collaboration, I was responsible for the company’s website.

For what projects/services did your company hire Punto Rojo?

We worked with Punto Rojo twice to organically position various keywords related to our industry. We also engaged them for a brand and domain change, a total success they completed without a loss in SEO traffic. 

What were your goals for this project?

We wanted to identify our most relevant keywords and improve our search engine rankings in order to increase the quantity and quality of customer traffic. 

How did you select this vendor?

A third-party reference introduced us. After three unsuccessful meetings with other agencies, we immediately noticed Punto Rojo’s results-oriented approach, which was exactly what we were looking for. 

Describe the project in detail.

We conducted a series of initial meetings to align our objectives. From there, the Punto Rojo team began to work on multiple tasks simultaneously, such as finding relevant keywords for our targets, surveying our site and content, and implementing link-building strategies. We then collaborated on site changes, content generation, and link creation. Weekly follow-up meetings produced discussions regarding new ideas, feasibility, and possible execution. Punto Rojo also offered several SEO trainings throughout the process for our content team and frontend developers.

What was the team composition?

A dedicated account executive was present at every meeting, with three to six people, including SEO and content technicians, participating in daily follow-ups and idea generation. 

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

While some keywords were ranking well, they were losing relevance for our target audience and we decided to refocus on new, primarily long tail, keywords. Although the original keywords ended up with bad or nonexistent rankings, many new ones ended up with a top three ranking in different countries.

How did the Punto Rojo perform from a project management standpoint?

They are very engaged and provided immediate, often same-day, responses, especially to urgent queries. A technician was available via Skype to solve any issues within the hour. 

What impresses you about the Punto Rojo?

In addition to their professionalism and fantastic results, Punto Rojo’s proactive approach exceeded my expectations. They were constantly generating new ideas and pushing for us to improve. They were very familiar with our business, and I felt as if I was working with an internal team rather than with external consultants.

Are there any areas for improvement?

I’m sure they have points upon which they could improve, but I did not notice any. I wish all of our suppliers worked this way.

Please describe your company and your position there.

I am the growth manager at EVCS, an electric vehicle fast-charging network on the West Coast of the US.

For what projects/services did your company hire Punto Rojo, and what were your goals?

We hired PR to lead our SEO strategy. Our goals were to become more visible as a brand and to get our names in the same conversation with some of the larger, publicly traded EV charging networks.

How did you select Punto Rojo and what were the deciding factors?

A step in this direction is growing our search/online presence and SEO was the firm we trusted in getting us there. They are organized, efficient, and intelligent. Although we are located in different countries, the communication remained excellent.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They gave us numerous tasks in which either their team or our team implemented including landing page optimization, link building, content generation, and more. They walked with us and supported our team as needed in not only the planning and auditing phase of the process but also the actual buildout. This was extremely helpful.

How many people from the Punto Rojo team worked with you, and what were their positions?

A few project leads and additional of 3-5 project managers who were very supportive.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very happy with the results and are seeing increased traffic coming to our website and product pages because of the strategy that Punta Rojo built to compete for keywords and traffic.

Describe their project management style, including communication tools and timeliness.

As a startup, we are stretched pretty thin and working with PR was easy. They are organized and deliver results in a timely manner. We met bi weekly and there was never really an issue!

What did you find most impressive or unique about this company?

That even though we were in different countries, we were able to effectively communicate and produce good results on both ends!

Are there any areas for improvement or something they could have done differently?

N/A

Please describe your company and your position there.

I am a marketing analyst for a telecommunications company.

For what projects/services did your company hire Punto Rojo, and what were your goals?

We grow a lot with Punto Rojo. We hardwork in the results of ours pages at the Serp of Google. We improve a lot pur position, the content in our website and the UX too. We have to continue working in our principal goal: convertion rate.

How did you select Punto Rojo and what were the deciding factors?

We select Punto Rojo because in Claro need to start a SEO project inmidiatly. So we choose Punto Rojo because the are the main sponsor for the SEO day.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started working on the optimization of our product pages. We generate new landing pages with content that allows us to get greats organic position at the serp of google. We work on a linkbuilding strategy.

How many people from the vendor's team worked with you, and what were their positions?

We have one Client Experience Coordinator, one cx executive, one strategic coordinator and one content coordinator.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we start to work with Punto Rojo we increase a lot our organic traffic. We improve our metrics of engagement (we have an excelent bounce rate, we increased a lot the time per session and the cuantity of pageviews) We are around top 1 - top 2 for kw brand and unbrand that are relevant for our bussines

Describe their project management style, including communication tools and timelines.

We have a monthly meeting where we make a review of the results month by month. We have a good dayli comunication by mail or by call and they always are available for us

What did you find most impressive or unique about this company?

Their knowledge, the way that they adapt the strategy for our possibilities and limits and their ability to always be available for us.

Are there any areas for improvement or something they could have done differently?

We need more ideas to improve the conversion rate of the e-commerce.

Please describe your company and your position there.

I am a digital marketing analyst at Tuenti, a telecommunications company by Telefonica group.

For what projects/services did your company hire Punto Rojo, and what were your goals?

We hired Punto Rojo as an SEO consultant. We needed help positioning our site: generate more impressions and visibility, improve CTR, and start with content strategies

How did you select Punto Rojo and what were the deciding factors?

Telefonica works with a comprehensive bidding process. We chose Punto Rojo for its experience and specialization, its background and the professionalism of its resources

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Throughout the month we have different deliverables according to the business needs. They advise us on the creation of landings, correction of errors, provide us with opportunities for improvements and monthly reports. Weekly, we have meetings to follow up on the different implementations. Their way of working as a team with other suppliers of the company helps us a lot.

How many people from the vendor's team worked with you, and what were their positions?

Head of seo: to define strategy and prioritize according to business strategy. Account manager: works on the coordination and monitoring of tasks. Analyst: put together the different deliverables, do keyword research and follow up and monitor. We have also occasionally used other Punto Rojo resources for training.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They contributed to have a significant growth in impressions for non-brand keywords. We also had improvements in position and CTR thanks to his recommendations. The deliverables not only serve to implement from the operational, they also contribute a lot to the training of the internal team.

Describe their project management style, including communication tools and timelines.

They are agile and well predisposed to help us very quickly when required. They respond in a timely manner. They meet the established deadlines. Every Friday, in addition, they send a summary of everything they did in the week and the next deliverables.

What did you find most impressive or unique about this company?

The team. They are very responsible, committed and professional. They also organize an annual event with very good speakers.

Are there any areas for improvement or something they could have done differently?

I think they could add more innovative ideas.

Please describe your company and your position there.

I am SEO editor at the El Economista website, so I had a narrow contact with Punto Rojo Staff. El Economista is a Mexican media focusing on Economy and Finance.

For what projects/services did your company hire Punto Rojo, and what were your goals?

We worked with Punto Rojo in a SEO strategy. The goal was reduce bounce rate and increase the organic traffic.

How did you select this vendor and what were the deciding factors?

Punto Rojo worked with El Economista in the past and we have a good work relation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Punto Rojo is very helpful to provide a research files about specific issues, por examples technical problems. Also they gave us 20 evergreen ideas content per month.

How many people from the vendor's team worked with you, and what were their positions?

At least 2 always: account manager and SEO consultant.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We together couldn't reduce the bounce rate and increase the organic traffic. Of course we got good points about information, traning and more, but the whole evaluation isn't so good as we expected.

Describe their project management style, including communication tools and timeliness.

Punto Rojo staff is always opened, friendly and they try to help in all we needed. The answer for our questions was timely.

What did you find most impressive or unique about this company?

Their kindly treat.

Are there any areas for improvement or something they could have done differently?

They need to improve their SEO technical knowledge and understand deeply the Mexican context for an economic and finance media, like us.

Please describe your company and your position there.

I’m a SEO analyst for a telecommunications company in Argentina.

For what projects/services did your company hire Punto Rojo, and what were your goals?

We contacted Punto Rojo to improve our position at the Serp of Google and CTR.

How did you select Punto Rojo and what were the deciding factors?

We chose Punto Rojo for its experience and because they are SEO specialists.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project involves the permanent semantic optimization of the landings of our products and services, and implementing link-building strategies.

How many people from the vendor's team worked with you, and what were their positions?

An account executive that works on the coordination and monitoring of tasks and the SEO specialist.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the help of Punto Rojo, we have reached the top positions for the landings of our products.

Describe their project management style, including communication tools and timelines.

The workflow consists of weekly deliverables , quarterly roadmaps and monthly meeting where we make a review of the results.

What did you find most impressive or unique about this company?

I highlight the proactivity and adaptability of Punto Rojo. They are always paying attention to what happens on the site and they adapt the strategy for our possibilities and limits

Are there any areas for improvement or something they could have done differently?

Punto Rojo is always ready to adapt to our needs. Therefore, the areas for improvement are solved together.

Please describe your company and your position there.

I'm the marketing coordinator for a fertility clinic.

For what projects/services did your company hire Punto Rojo?

Weekly blog content for 3 countries

What were your goals for this project?

respect deadlines, content that will increase traffic to our webs

How did you select Punto Rojo?

agency contest

Describe the scope of their work in detail.

write weekly blog content, using the kw selected beforehand, the site link, meta descripticon, etc. And monthly report Deliver content in time to upload every week check best kw to use, to generate web traffic

What was the team composition?

account excecutive and writer

Can you share any outcomes from the project that demonstrate progress or success?

They are always trying to do better, and fulfill goals. Learning curve is a bit to slow. Should be faster. They could give solutions before we ask them to. A few organizational issues needed improvement, but they are resolving them

How effective was the workflow between your team and theirs?

a bit bumpy at first. I, as the client, had to jump in nd organize a few things.

What did you find most impressive about this company?

Nothing has been impresive.

Are there any areas for improvement?

Wirting of content needs improvement. Still havent increase traffic on web from blog content