Branding agency, visual identity, digital projects
We’re Tholon! We’re an agency specialized in branding, identity and design of digital products, since 1996 we have been building visual solutions that add value to companies, products and services.
Focused on four concepts: simple, useful, solid and global. Each action plan is based on deep research, creative thinking, and efficient service. Our approach is direct and our work methodology covers different stages. Knowledge and innovation, planning and intuition, thinking and creativity, ideas and technology are involved in the process.
We create comprehensive solutions generating strategic tools for decision making, content development and implementation of actions. The goal is to live a unique brand experience.
headquarters
Focus
Portfolio
Faena Hotel
Universe of emotions
Thanks to teamwork and detail-oriented work, we developed an exquisite visual identity that spread throughout the entire Faena Group and maximizes the brand experience. The challenge was to communicate the aesthetic break that does not respond to passing trends but to new paradigms, that unfolds airs ages gone by and encourages pioneering habits.
Visit Argentina
Discover Argentina
Working on a new identity for Argentine tourism is a challenging and satisfying task. We developed a new brand to promote the country as an international destination of inexhaustible attractions. Argentina is an exceptional country. Extension, variety and contrasts are its distinguishing characteristics. Culture, myths, legends, nature, climates, landscapes, architecture, gastronomy, the warmth of its people; avant-garde and tradition, make up the tourist experience proposed by the new brand promise. We worked on the redefinition of values and on the development of a renewing brand narrative, as well as on the creation of a new visual language. The objective was to capture the essence of Argentina's tourism offer and open it to the world through an inspiring, versatile and attractive brand expression.
Mediapro
Growing Communication
Contents. Consultancy. Engineering. Mediapro is synonymous of media in the European market. A leading group in the generation and distribution of television and film products, the transmission of sporting events, advertising marketing and technical assistance for the audiovisual industry. We've designed the Mediapro brand and graphic system. In close collaboration with Zeligstudio, we've developed this living global identity, which condenses the cinematic essence of content transmission.
Feria del Libro de Buenos Aires
Meeting Point
The International Book Fair of Buenos Aires is one of the most important cultural events in Argentina and the territory of the Spanish language. Since 1975 it has become the meeting point for authors, publishers and readers. More than a million guests visit the 1,500 exhibitors each year and participate in hundreds of cultural activities. Working closely with the Fundación El Libro team, we help redesign the brand experience, revitalizing the visual system on all its platforms. As an international cultural event, the objective was to generate a solution that challenges its different audiences and is truly for everyone.
YPF
Fuels that generate results
Energy surrounds us. Enlighten, open paths. Since 1922, YPF has evolved into a more agile and innovative company. Because in addition to continuing to be the largest company in the country, it aims to be relevant to each of the Argentina people. For more than a decade, we have collaborated as external partners in branding, helping define the visual language aligned to their evolving business strategy. Through branding projects, brand narrative and generation of digital products, we transmit the values of its process of transformation, expansion and social and environmental sensitivity.
Banco Macro Annual Report
Report growth
With almost 500 branches throughout the country, high-level deposits and financial flow and a sustained growth of its assets, Banco Macro remains the number one private bank of Argentina. It is an innovative company that understands reports as a focal communication tool to improve brand experience. In order to create value for the future, we have been helping Banco Macro to report its achievements for more than a decade.
Reviews
the project
Graphic Design for Oil & Energy Company
"We’re impressed with their professionalism, design skills, and how they’re always at the forefront of their sector."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there
I am a branding and image manager at YPF, an oil and energy company.
What challenges were you trying to address with Tholön?
We hired them for graphic design services.
What was the scope of their involvement?
We work with them on several projects involving graphic design work. We usually start off with a briefing phase, during which they provide us with design proposals and choose one we like best. From there, we start with the actual design process.
Their team uses various graphic design tools, such as Adobe Illustrator, Indesign, and Acrobat.
What was the team composition?
We work with three people and an assigned project manager who serves as our main point of contact.
How did you come to work with Tholön?
One of our managers worked with them in the past, so he was the one who reach out first. We decided to hire them because they were great at what they do and very professional.
What is the status of this engagement?
We started working with them in June 2010, and our engagement is still ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve been seeing very good results, which just goes to show how great they are at their job.
How did Tholön perform from a project management standpoint?
Their communication has been very smooth, so we always understand each other very well. We interact mainly through email and phone calls.
What did you find most impressive about them?
We’re impressed with their professionalism, design skills, and how they’re always at the forefront of their sector.
Are there any areas they could improve?
I can’t think of any — we are very happy with their work.
Do you have any advice for potential customers?
Provide them with a good brief, and they will take care of the rest.
the project
Design & Branding for Nonprofit Organization
"They are very accessible, receptive to feedback, and easy to work with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the head of the "Human Development and Policy Unit" at a nonprofit
For what projects/services did your company hire Tholön?
Development of visual identity and design of our paper series on human development and policy. Also, development of visual identity and design for branding and social media contents. Two papers were already published and a third one is starting the design process.
How did you select this vendor and what were the deciding factors?
We have worked with Tholon since 2010, it was recommended by an editor. The deciding factor for choosing Tholon during all these years have been their creativity, commitment, dynamism and accessibility.
Describe the project in detail and walk through the stages of the project.
First, we met to discuss the documents main messages and general guidelines for our publication. Tholon captured and incorporated in a creative and efficient way these inputs and propose two options for the visual identity of the series. Then they proposed how to structure the document in visual terms and three options for the cover of each document.
Once a cover was selected, there were a period of exchanges until deciding the final one. Parallel to this, Tholon developed the graphic design of the sections, which included multiple graphs and tables. The final version of each document included 3 corrections. Then, they provided different options for social media infographics, based on the identity of the documents.
How many resources from the vendor's team worked with you, and what were their positions?
I worked with one of the directors, a disgn assistant and an administrative assistant.
Can you share any outcomes from the project that demonstrate progress or success?
The visual identity and design developed by Tholon captures the core values of our company, facilitates the reading of our statistics to a broader audience, and at the same time makes our products more attractive. They increase the exposure and visibility in our site and social platforms.
How effective was the workflow between your team and theirs?
They are very accessible, receptive to feedback, and easy to work with.
What did you find most impressive or unique about this company?
Their capacity to innovate in design oriented to human development and social policies, to articulate guidelines from a bureaucratic structure and give it a renew vision.
Are there any areas for improvement or something they could have done differently?
Perhaps to research more deeply visual design of our publications in other countries.
the project
Branding & Design Projects for Broadcast Media Company
“What differentiates Tholön is their creativity and perfect designs.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’ve been the CEO of Mediamax for 18 years. We produce and commercialize broadcast media, and we have access to 500 radio stations all over the country. Additionally, we have our own radio brands such as Planet Music, Acqua FM, and more.
What challenge were you trying to address withTholön?
We hired Tholön several years ago to provide us with branding services.
What was the scope of their involvement?
Tholön has been in charge of creating the branding of Mediamax, Acqua FM, and Planet Music. Every year, they create collateral for our presentations and proposals to our clients. They sometimes use a sunlight-sensitive material, which is used for our ads on the coast, especially for our summer campaigns. We’ve also worked a lot with scented pamphlets.
What is the team composition?
We’ve worked with around four people from Tholön.
How did you come to work withTholön?
In 1999, I visited a person that was running a project in their home, and I met them there. I called them after that.
How much have you invested with them?
We spend an average of $20,000 on each project.
What is the status of this engagement?
We started working together in 1999, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Having Tholön onboard has been a game-changer for us, and they’ve positively impacted the relationship with our clients. They were a fundamental part of changing our image and improving how clients perceive us. We have a great image, and it wouldn’t have been possible without them.
How didTholön perform from a project management standpoint?
In 23 years, we’ve never seen a mistake coming from Tholön; they’re very meticulous with their work.
What did you find most impressive about them?
What differentiates Tholön is their creativity and perfect designs. We’ve done really creative work together, some of which were featured in the Modern Arts Museum of Buenos Aires, as well as in a Taschen edition of the best Latin-American designs. They’re one of the best design agencies, and people from all over the world go to them for internships.
Are there any areas they could improve?
Not really. Tholön is excellent, and I’ve recommended them a lot.
the project
Web Design & Report Integration for Argentine Financial Firm
"Their ability to bring us new design proposals year after year impressed me."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am an analyst in the Marketing area of a financial company, where I develop a brand, RSE, and advertising work.
For what projects/services did your company hire Tholön?
We have been working with Tholon on the design of our Integrated Report for several years now. Which is made up of editorial and web design, in English and Spanish.
How did you select this vendor and what were the deciding factors?
We chose them years ago for the excellent quality of their work, good predisposition, and compliance with delivery times.
Describe the project in detail and walk through the stages of the project.
It consists of the first stage of design proposals, once the path is defined, we begin to translate the texts that make up our report integrated into the pages of the book, both in English and Spanish. We continue with the realization of the report web page.
How many resources from the vendor's team worked with you, and what were their positions?
Four, including the project manager, two designers, and a proofreader.
Can you share any outcomes from the project that demonstrate progress or success?
All areas of the company celebrated the final result of the pieces.
How effective was the workflow between your team and theirs?
Excellent, I always had an immediate response to the requests we made, both by mail and by phone, and they were always super decisive.
What did you find most impressive or unique about this company?
Their ability to bring us new design proposals year after year impressed me, always current and the analysis of the texts to translate it into the design with logic and coherence.
Are there any areas for improvement or something they could have done differently?
I have nothing to say at this point.
Tholön’s efforts have had a great impact on the business, and the client continues to see positive results from their work. The team utilizes their design skills to deliver quality outputs while following best practices. They also communicate clearly, allowing for a smooth exchange of information.